Establish the brand of Pittsburgh’s new arena football franchise, including everything from logo & uniform design to game day programs, print and digital advertisements, and collateral materials.
Collaborate with the creative team at BrabenderCox, the agency of record for the Power, to create an exciting brand with attitude and professionalism. My contributions to the project included pre-season photography for use in advertising, print and digital design with a focus, web design, game day literature, and art direction for commercial shoots.
PHOTOGRAPHY INTO DESIGN
In the lead up to the team’s first game, we were tasked with creating an established brand out of nothing. We achieved this through photo and video shoots with actors, compositing imagery, and defining fan expectations.