QUINN BREWING CO.
The Challenge
Establish a brand and product identity for a family-run, upstart brewing company based out of Irwin, Pennsylvania. The initial scope of the project included label designs under a strict deadline and to the specifications and regulations of the PA Liquor Control Board.
The Solution
A cohesive brand identity that highlighted the personality of the brewmaster and the storylines being told with each beer. The project quickly expanded to include a logo redesign, and additional beer style, and miscellaneous materials like tap handles, keg stickers, etc.
BRANDING REFINEMENT
The initial logo was designed by a third-party. My job began with redrawing the logo and refining it beyond a black & white line drawing and into a brand.
LABEL DESIGNS
PRODUCT MOCK-UPS
